Once again the "internets" have failed to come through when it counts. First Howard Dean, now "Snakes on a Plane":
After months of buzz on the Internet and inthe media, and weeks of speculation over how that buzz would translateinto B.O., "Snakes on a Plane opened to $15.3 million. An estimated$1.4 million of that came from shows at 10 PM on Thursday night.
Grossis well below estimates that the hype could translate into a bow ashigh as the 30s and slightly below weekend tracking. But given thepic's budget estimated in the mid-30s, it's a perfectly decent openingthat gives New Line a good shot at coming out in the black, especiallyif the cult following translates into big homevideo sales.
It is hard to imagine a film having more pre-release hype. At the end of the day, the movie will make a decent profit, so I'm sure New Line isn't shedding too many tears. Sam Jackson, however, has to begin to wonder how many of these B/C-movies his career can take.
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