So, they are starting the wind up to the launch of Katie Couric's stint as the anchor of CBS Evening News.
Couric said she expects the newscast to remain a work in progress for several months as the team tinkers with the right mix of stories, presentations and the "Free Speech" segment, which will introduce opinion to the newscast.
The biggest change aside from cosmetic, she said, is that the newscast will occasionally take a deep look at one issue to try to bring greater understanding to an ongoing story. That would mean running through other headlines of the day quickly in order to clear out time for a piece on, say, the history of the U.S. relationship with Israel, which could take up a large slice of the 22-minute broadcast. - Variety
I wish her all the luck in the world, but, frankly, I think think the evening news structure has a few fundamental problems that even the star power of Ms. Couric can not fix. First of all, who is home from work by 6:30PM when the evening news comes on? Most people are either still at work or still traveling from work or passed out from work during that time. Second, any obligation people might have felt to get themselves informed via the traditional evening news go to the wayside when they have at least three other 24-hour news sources and access to the internet with its plethora of information sources. Thirdly, are viewers still loyal to a particular station or personality? I somehow doubt it. If I happen to be home and ready to watch the evening news (I can't remember the last time I saw an evening news broadcast) I am hardpressed to have a strong preference between Brian Williams, Charles Gibson and Katie Couric. They all pretty much read the same shit, right? Finally, and most fundamentally, the entire business model of the news is problematic. News should be a cost center, not a profit center. When there is pressure to generate profit from the news you inevitably will incite a race to the bottom of the cess pool.
I'll definitely make an attempt to tune in to the Ms. Couric periodically during the first few months, but, frankly, I'm more excited to see Meredith Viera in the new Today Show slot.
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